Why Is There So Much Hype Over Hydrogen?

Nespresso is now making deliveries in Switzerland with hydrogen-powered trucks, built by Hyundai Hydrogen Mobility. They are filled with “green” hydrogen produced by Alpiq in Gösgen, Switzerland, using clean hydropower.

Pierre Logez, Nespresso’s logistics manager, says in a statement: “Thanks to this revolutionary eco-mobile technology, it is possible to reduce CO2 emission by transporting our Nespresso coffees and products. Next time you are on the road, look out because you might just spot our beautiful Nespresso green hydrogen truck.”

This is notable because we have long complained that coffee pods are the poster child for unsustainable design, expensive little pods that are the ultimate triumph of convenience over sensibility. For years, Nespresso has done everything they could to greenwash them with recycling programs, turning them into art, and we even once showed them being turned into batteries.

But nothing could change the basic fact that it takes a lot of energy and material to package a spoonful of coffee. And most of them go to the dump or the incinerator because the operative word here was convenience.

All of Europe Is Hyping Hydrogen

erman Economy Minister Peter Altmaier
German Economy Minister Peter Altmaier announcing hydrogen strategy.Pool/ Getty Images

Now Nespresso has hopped on the hydrogen bandwagon, which seems to be happening all over Europe. The German government just announced that it is investing $9.78 million in 62 hydrogen projects. Germany’s energy minister Peter Altmaier said in a press release: “We want to become number 1 in the world in hydrogen technologies.” Meanwhile, Germany’s federal transport minister, Andreas Scheuer says: “We are making Germany a hydrogen country. In doing so, we are rethinking mobility – from the energy system and drive technologies to the fueling infrastructure.”

Minister Scheuer continued:

“At present, traffic is still more than 95 percent dependent on the use of fossil fuels. We therefore urgently need mobility that relies on renewable energies. Green hydrogen and fuel cells are – across all modes of transport – a great addition to pure battery vehicles. The fact is: we must and WANT to urgently promote the switch to climate-friendly mobility. In order to cover all areas of mobility with zero-emission solutions, we need technology openness. That is why we also support fuel cell technology as well as vehicle and component manufacturers, so as not to miss the boat internationally. Today we are taking a giant step towards climate-friendly mobility.”

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